Marcela FloresMX
She studied Acting at the Contemporary Theatre Forum from 1998 to 2002 and, later, specialized in Lighting Technology at the Higher School of Performing Arts of the Barcelona Theatre Institute and the Polytechnic University of Catalonia from 2003 to 2005. Since 2022 to date, she has directed the Digital Culture Center of the Ministry of Culture of Mexico. Among the activities she has developed as a manager in the public sphere, the following stand out: Coordination of the Creative Mexico initiative. Sustainable Cultural Development (2019-2021), Management of the El Rule Digital Factory (2018), Management of the El Rule Technology Laboratory (2019) and Sub-directorate of Cultural Programming of the Digital Culture Center (2012-2016). She was technical coordinator of the Centennial Theaters Project for the General Directorate of Cultural Links with the States, CONACULTA (2008-2009); She was the Lighting, Audio and Multimedia Coordinator for the National Theatre Company (2010) and was also in charge of coordinating the ab Gallery of the Multimedia Center at CENART (1998-2003).
Her activities in the private sector include the programming-curatorship of Nuevos atajos y otros caminos hacia la participa colectiva for the Foro de Ideas at Ambulante (2015); the founding and direction of the Conejoblanco bookstore Galería de Libros (2006-2012) and the production coordination of Proeza Malleable by Melanie Smith and Rafael Ortega, Estadio Azteca (2010). As a creator, she is part of the Lagartijas Tiradas al Sol collective (2010 to date). She has done lighting for pieces such as Farsa y Artificio at the MUAC (2019) and A Room of One’s Own at the Laboratorio Arte Alameda (2015), both by Melanie Smith; He has also illuminated exhibitions such as Esperando el relámpago by Ale de la Puente at the Laboratorio Arte Alameda (2018). He was in charge of the lighting for Orfeo y Eurídice en el Cielo, Drive 10050, a project by the Taller Nacional de Escenografía Arquitecturas Efímeras, based on the opera by Christoph Willibald Gluck and directed by Rolf and Heidi Abderhalden, Mapa Teatro Colombia (2009). In addition, he designed the lighting for the Transitio International Festival of Electronic Arts and Video 03, Multimedia Center, National Center for the Arts (2011).
